FIT IN 5

Fit in 5 an emerging fitness program needed to stand out in the evolving Pakistani market of fitness and health awareness. To do this, Fit in 5 needed a voice and a vision that energized potential participants for every session.

We took on this challenge and created content that transformed the brand’s entire look and feel. The content we introduced ranged from images to videos, reinvigorated Fit in 5’s brand image by doing things no other fitness program was doing online.

When we started, the Fit in 5 classes consisted of 7-80 participants, but as the campaign progressed, Fit in 5 started to evolve and today it registers above 400 people for each session. We created a unique message platform and devised key posts to create a following of fitness enthusiasts. Video content with intense sales driven social media advertising made the page an active and engaging portal for all things fitness and of course, established Fit in 5 as a powerful brand.

The end result, Fit is 5 has become one of the most popular fitness programs in Karachi and continues to be one of the most vibrant and interactive fitness pages from Pakistan.

Posted on March 21, 2016 in casestudies

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