The Fashion Fabric market of Karachi has grown extremely competitive over the past years, with more brands competing every year. In such a competitive environment LSM Fabrics wanted to reinforce its brand’s image and shout out loud once again.
The online presence of the parent brand was had for years been surpassed by its excellent sub brands like Zainab Chhotani, Komal, Farah Talib Aziz and so on. We set out to change this with extremely positive results.
Using interactive and lively content campaigns, we raised the brand’s awareness, as well as its traction. From a few likes and comments, the page started to get more attention and the numbers soon changed to hundreds, and then, thousands. The brand reach expanded drastically, and LSM grew from just 1800 followers on Instagram to over 10,000 followers.
Today, LSM is one of the most prominent fashion pages on Facebook with campaigns that display great reach among the customers. It uses videos and images of great quality and visual appeal, and continues to dominate the designer fabrics market.