6 Holy Commandments for Social Media Marketing
Content marketing can be powerful, but leveraging that power for your brand’s success is often easier said than done. It’s vital that you understand the inner-workings of the social media marketing universe, simply because there’s no other way to master it.
This is it guys; this is what you came for.
If you want to make social media marketing work for you, remember the golden rule: Research is the name of the game. Your target audience has heaps of content you should be reading. Online discussions are creating ripples and you should be part of them. Maintain a bird’s eye view of the situation so that when you create content, it adds to the dialogue rather than adding to the clutter.
Don’t try to do everything all at once. Your content marketing strategy must have a single-minded proposition that is focused and exclusive, catering to a clear target audience. You can’t try to please everyone, and the same rule applies to your brand.
Quality Above All
Audience have the tendency to connect with you and then completely forget about it. A good remedy is to focus on the quality of your content, rather than the quantity of it, because you need an audience that interacts. 10 connections that religiously follow, share and talk about your content are better than a 1000 zombies. You know what we mean.
Keep it Diverse
Pay attention to the shareability and the relevance of your content and build an online presence that resonates across different channels. Trust the fact that publishing amazing content will propel your audience to share it with their own audience, on Twitter, LinkedIn, YouTube, Instagram and so on and so forth. It doesn’t matter which social media platform, shareability should always be your prime objective.
Join the Army
You know who are the real heroes of the social media universe? Influencers. And that’s why you need to connect with them. Find influencers in your market who may be interested in what you have to offer, and can give your content the push it needs.
Like all great things, social media success can’t be achieved overnight. Commit to the long haul and keep your eyes on the big picture, you’ll get there.