The Anatomy of a Hashtag
With the rise of social media platforms such as Twitter and Instagram, the octothorpe (That’s what the hashtag symbol is actually called, no jokes!) has grown in popularity. The name of this symbol has changed over the years from a number sign, to the pound sign and now, a hash mark.
It was first used on August 23, 2007 and has come a long way since then, being a small symbol that packs a whale of a punch.
Hashtags help clump together similar kinds of content across social media platforms, which users can easily navigate. It’s basically a way of organizing ideas and conversations online.
Now let’s see how it works with a simple example.
Suppose you want to find a topic about cats, you just type in “#cats” and voila, you will see posts of cats, find people who like cats and maybe even some cats themselves. And It doesn’t end there; you can be more specific such as “#PersianCats” to get really into the detail. This is a great way of meeting people with similar interests or simply exploring content that is based on your specific interests.
Even though it’s an easy to come up with kind of thing, you can’t just go willy-nilly with your hashtags, so being the ridiculously nice people that we are, here are some tips:
1. Keep it short and simple. #NobodyLikesLongHastagsSoDontBeThatPerson
2. Be specific: If you post a picture of a car, don’t just say #car, maybe write the type of car as well. Give it a name. Make it appealing.
3. Be unique: Do research on what isn’t being used and learn how to benefit from trending hashtags.
4. Be consistent: Have a strong hashtag that defines your brand and is shared consistently throughout your content.
Here’s a look at the hashtags that rocked 2017.
#RealMadrid (HALA MADRID!!!)
Happy Hashtagging and #YouAreWelcome