Every now and then, we get the opportunity to take on a challenge unlike any other, then break bounds, pioneer and accomplish what we set out for.
The American market is saturated with hi-fashion brands promoting fragrances, like Givenchy, Chanel, Tom Ford, Burberry, you name it – which makes it challenging for brands catering to a niche sector of the audience to generate talk-ability.
Such was the scenario for Habibi – a premium fragrance brand operating in American and Eastern markets with a stimulating task at hand – to establish a resonating, modern and diverse digital presence for products inspired by purely eastern elements. And so, we did.
We devised a riveting single-minded proposition, catering to every product range the brand carries, to create content that not only inspires visually, but integrates the product as a part of every special moment in life. Then, we revealed how affordable it can be to make life special with Habibi, with targeted ads that drive conversions and sustain traffic.
When Habibi became ours, page engagement sat at 17,404, Reach was at 530,313 and Impressions at 625,422.
Today, the frequency of Engagement has increased to over 30,116 and is rising each day, Reach has been amplified to 1,061,220, while Impressions have grown to more than 1,207,790.
In terms of a resonating online presence, let’s just say we doubled up.