To launch a first of its kind ICE PARK in one of the hottest cities in the country.
We went ahead with a huge PR stunt to make a big splash and generate WOM, backing it up with heavy media spend.
Winterland became an internet sensation, trending on twitter, a 256% return on PR investment, and over 8000 tickets sold in under 30 days. 1:2.75 ROAS
Making a name in a heavily contested and regulated category.
To Open our audiences’ eyes to the countless mistrust in the pharmacy category while targeting specific times/interests/locations to reach our audience.
12 million Reached, 39 million Impressions, Sales Generated in upwards of PKR 6 million. 1:3.1 ROAS
Raising the importance of Insurance amongst an audience that is averse to it!
Scare Pakistanis into opting for insurance, making them fear past events where they lost everything and introduce the service as the ONLY way to get behind it!
Make the salaried class break the rut of living paycheck to paycheck – Abhi’s website had to reflect freedom and ease –something that is not a norm in the financial industry of the country.
For fast and easy usage, the website was developed on AWS cloud services in less than 2 days this was backed up by designing bespoke characters and design language for the website. We further developed and integrated features like salary calculator into the website as well.
A design like no other, we received a plethora of testimonials from both client and their customers praising the easy to use, fast access and signups/signs in features of the website.
A legacy brand had become to old and subsequently, lost relevance in the hearts & minds of their TG.
To breathe new life into the brand through revamping its entire visual identity, making it relevant through making Pakola synonymous with memes & cricket, all the while communicating with the TG in their language!
We were successful in making Pakola relevant with its new age TG, this is indicative in Pakola’s fanbase growing by 45%, engagements increasing by 215%
David going against Goliath, a relatively new entrant taking on behemoths like Knorr all the while growing the category in terms of flavors. Main challenge is to make Pakistanis try new flavors which are beyond the ordinary ketchups/mayo they were exposed to.
Give our TG instances to try & enjoy Dipitt’s expansive range. We conducted recipe competitions to encourage experimentation at home, customizable bundles were offered to audience to try new flavors with ordinary, brought on board Ali Gul Pir to drive further relevance with our TG.
We over achieved our objective; indicative in Dipitt being spotted everywhere, moreover our recipe competitions were an instant hit with over 40000+ recipes collected in the span of 1 month.
As this was the brand’s first venture into Pakistan our major challenge was to create relevance with young Pakistanis who linked the group to ONLY Ferrero Rocher.
We overachieved our main objective of increasing social media fan base by over 2 Million followers across platforms while receiving global recognition from Ferrero Group!
Pakistanis have always been at the mercy of traditional electricity providers. There’s no up side to this as a customers are historically charged an exorbitant amounts, furthermore, solar energy is seen as only a back up source of energy while it can become a viable source of revenue.
Creating a functional year long campaign that sought to bring Pakistanis ON GRID by tapping into relevant local cultural and consumer insights.
The campaign speaks for itself, we’ve generated X amount of leads while giving a ROAS of XYZ
Launching an up-market hand sanitizers in a cluttered category. The product has the potential to be disruptive therefore the communication had to be of similar nature.
Not only did we grow beyond expectations but also established our digital presence while selling out during the awareness phase.
Getting Bayer Pk’s CSR initiative, that helps women in rural areas get easy access to water, heard and read across Pakistan. The objective was to maximize reach.
We were able to provide over 1.28 Million in Reach, 2.18 Million impressions and an 11% engagement rate which translates to 880k people engaging with the brand.