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winterland
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meri pharmacy
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tpl insurance
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abhi finance
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pakola
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dipitt
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raffaello
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beyond green solar
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puright
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bayer
DON’t take our word for it.
see the proof.
BRINGING FREEZING WEATHER TO KARACHI
The Challenge
To launch a first of its kind ICE PARK in one of the hottest cities in the country.
the approach
We went ahead with a huge PR stunt to make a big splash and generate WOM, backing it up with heavy media spend.
the result
Winterland became an internet sensation, trending on twitter, a 256% return on PR investment, and over 8000 tickets sold in under 30 days. 1:2.75 ROAS
A PHARMACY THAT COMES HOME
The Challenge
Making a name in a heavily contested and regulated category.
the approach
To Open our audiences’ eyes to the countless mistrust in the pharmacy category while targeting specific times/interests/locations to reach our audience.
the result
12 million Reached, 39 million Impressions, Sales Generated in upwards of PKR 6 million. 1:3.1 ROAS
TO THINK AHEAD AND GET INSURED
The Challenge
Raising the importance of Insurance amongst an audience that is averse to it!
the approach
Scare Pakistanis into opting for insurance, making them fear past events where they lost everything and introduce the service as the ONLY way to get behind it!
the result
During 2020 – 2021, TPL ran 3 campaigns:- Overachieved targets within 75% of budget
- Overachieved targets within 73% campaign budget
- Overachieved targets within 86% of campaign budget
EARNED SALARIES… ABHI!
The Challenge
Make the salaried class break the rut of living paycheck to paycheck – Abhi’s website had to reflect freedom and ease –something that is not a norm in the financial industry of the country.
the approach
For fast and easy usage, the website was developed on AWS cloud services in less than 2 days this was backed up by designing bespoke characters and design language for the website. We further developed and integrated features like salary calculator into the website as well.
the result
A design like no other, we received a plethora of testimonials from both client and their customers praising the easy to use, fast access and signups/signs in features of the website.
FAVORITE SOFTDRINK… PAKOLA!
The Challenge
A legacy brand had become to old and subsequently, lost relevance in the hearts & minds of their TG.
the approach
To breathe new life into the brand through revamping its entire visual identity, making it relevant through making Pakola synonymous with memes & cricket, all the while communicating with the TG in their language!
the result
We were successful in making Pakola relevant with its new age TG, this is indicative in Pakola’s fanbase growing by 45%, engagements increasing by 215%
BRINGING DIPS FROM ALL OVER THE WORLD TO PAKISTAN
The Challenge
David going against Goliath, a relatively new entrant taking on behemoths like Knorr all the while growing the category in terms of flavors. Main challenge is to make Pakistanis try new flavors which are beyond the ordinary ketchups/mayo they were exposed to.
the approach
Give our TG instances to try & enjoy Dipitt’s expansive range. We conducted recipe competitions to encourage experimentation at home, customizable bundles were offered to audience to try new flavors with ordinary, brought on board Ali Gul Pir to drive further relevance with our TG.
the result
We over achieved our objective; indicative in Dipitt being spotted everywhere, moreover our recipe competitions were an instant hit with over 40000+ recipes collected in the span of 1 month.
FOOTHOLD IN THE CHOCOLATE CATEGORY OF PAKISTAN
The Challenge
As this was the brand’s first venture into Pakistan our major challenge was to create relevance with young Pakistanis who linked the group to ONLY Ferrero Rocher.
the approach
To localize Rafaello by:- Localizing the brand to Pakistani culture and consumer insights
- Forming a link with Eid and other festive days in the calendar
- Cashing in on the wedding season through the brand’s first local DVC
- This was further amplified by PR i.e. Publishers and popular influencers/celebs
the result
We overachieved our main objective of increasing social media fan base by over 2 Million followers across platforms while receiving global recognition from Ferrero Group!
ON GRID PEY SWITCH KERO (MAKING PAKISTANIS SWITCH TO ON GRID SOLAR)
The Challenge
Pakistanis have always been at the mercy of traditional electricity providers. There’s no up side to this as a customers are historically charged an exorbitant amounts, furthermore, solar energy is seen as only a back up source of energy while it can become a viable source of revenue.
the approach
Creating a functional year long campaign that sought to bring Pakistanis ON GRID by tapping into relevant local cultural and consumer insights.
the result
The campaign speaks for itself, we’ve generated X amount of leads while giving a ROAS of XYZ
PURITY. DONE. RIGHT.
The Challenge
Launching an up-market hand sanitizers in a cluttered category. The product has the potential to be disruptive therefore the communication had to be of similar nature.
the approach
with Puright, we went Instagram first in order to tap into GEN Z’s (our core TG)- We linked Puright to various used cases that were relevant to our TG
- We teased through extensive PR
- An e-store was developed to give customers ease in buying and makes data gathering easy for retargeting.
- Our ultimate aim was to boost brand awareness
the result
Not only did we grow beyond expectations but also established our digital presence while selling out during the awareness phase.
CSR AMPLIFICATION BRINGING WATER CLOSER
The Challenge
Getting Bayer Pk’s CSR initiative, that helps women in rural areas get easy access to water, heard and read across Pakistan. The objective was to maximize reach.
the approach
we devised the context of making urban Pakistanis realize how privileged we are to take water for granted!- This context was brought to public by partnering with relevant influencers like Muzamil Hasan, and Shehzeen
- While publishers were brought on to further spread the message through their platforms
- Bayer’s employees were onboarded as ambassadors – they helped further propagate the message and initiative
the result
We were able to provide over 1.28 Million in Reach, 2.18 Million impressions and an 11% engagement rate which translates to 880k people engaging with the brand.
